Thursday, December 28, 2006

Blogging is Slowing Down? I am Just Getting Started.

It is interesting to notice that whilst I have been, in a fashion, blogging for 2 years now, I have not really understood the whole idea of the Blogosphere and the sense of community that exists between bloggers. I have MyBlogLog largely to thank for the change because despite having registered my blog on a variety of blog directories, until I joined MyBlogLog I didn't really get into any communications with other bloggers.

One reason I have started spending a lot of time working on learning how to promote my own blogs better is because I am in the process of setting up a new social enterprise with the goal of helping people in the voluntary and community sector and small business owners to use blogging and other Web 2.0 tools. I recently discovered when introducing blogging as a promoting tool on a course that most people in my home city of Hull over 30 don't even know what a blog is. Oh they have heard the term on the TV or from their kids - but just don't get what blogging is all about at all.

Then a couple of days ago I read a post on Build a Better Blog about the Gartner research suggesting that blogging may plateau in 2007 because there are now 200,000 ex bloggers, and that things will slow down. Strange I thought - everyone I speak to has not even figured it out yet - but the early adopters are already looking for the next big/new thing.

The reality is I think that, certainly in the UK, Blogging has only just started. A few months ago David Cameron the young leader of the Conservative Party launched a video blog because he understands that to reach the 18-30 voters he has to use this technology, but he is well ahead of the game. IE7 has only just started to make people aware of the idea of subscribing to blogs and although I have been using it for a year I have only just recognised the significance of FeedBlitz in allowing people to subscribe to blogs by email. The hardest thing I find to explain to technophobes is RSS and feed aggregators and I saw some statistics suggesting that less than 20% of people understand it.

Finally I have just come across the great idea from Mack Collier at Viral Garden for helping to give some air time to good "Z-List" blogs that deserve a mention and at the same time lift our rankings in Technorati. It's an easy idea - Copy the list of blogs below - and add a few that you love to the list. Lots of grateful bloggers will come along to read your blog and you should see your traffic increase. If you want to know more about the idea - pop over to Viral Garden for the latest update.

I have added a few blogs I have come to like a lot over the past week - especially Charlemagne Stavanger's Custom Templates which has provided me with two great three column blogger templates that will keep me very busy upgrading from old blogger to new over the next couple of days.

Custom Templates
Blogging to Fame
Small Business Branding
Build a Better Blog
Creative Think
Movie Marketing Madness
Blog Till You Drop!
Get Shouty!
One Reader at a Time
Critical Fluff
The New PR
Own Your Brand!
Work, in Plain English
Buzz Canuck
New Millenium PR
Pardon My French
Troy Worman's Blog
The Instigator Blog
Diva Marketing
Marketing Hipster
The Marketing Minute
Funny Business
The Frager Factor
Open The Dialogue
Word Sell
Note to CMO:
That's Great Marketing!
Shotgun Marketing Blog
Customers Rock!
Being Peter Kim
Pow! Right Between The Eyes! Andy Nulman’s Blog About Surprise
Billions With Zero Knowledge
Working at Home on the Internet
MapleLeaf 2.0
Two Hat Marketing

The Engaging Brand
The Branding Blog
Drew's Marketing Minute
Golden Practices
Tell Ten Friends
Flooring the Consumer
Kinetic Ideas
Unconventional Thinking
Conversation Agent
The Copywriting Maven
Hee-Haw Marketing
Scott Burkett's Pothole on the Infobahn
Multi-Cult Classics
Logic + Emotion
Branding & Marketing
Popcorn n Roses
On Influence & Automation
Servant of Chaos
Presentation Zen
Dmitry Linkov
John Wagner
Nick Rice
CKs Blog
Design Sojourn
Frozen Puck
The Sartorialist
Small Surfaces
Africa Unchained
Marketing Nirvana
Bob Sutton
¡Hola! Oi! Hi!
Shut Up and Drink the Kool-Aid!
Women, Art, Life: Weaving It All Together
Community Guy
Social Media on the fly
Jeremy Latham’s Blog
SMogger Social Media Blog

Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
The GenderShift Blog

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