This all came to a head this morning. I have spent the past week preparing for the launch of my first monthly Speaking and Marketing Tips ezine. That has involved making sure that the follow up links from the ezine are in place on the web site, including the Link Exchange I wrote about yesterday, and emailing the 300 people who have exchanged business cards with me in the past year of so.
Then it struck me - What about my network? They at least know me and what better way to keep in touch with them than to share my knowledge and expertise in sales and marketing communications. An ezine lets my network know what I do so they are much better able to let other people know about me and thats the secret of networking. They may not be prospective customers - but they know people who are.
So where is this network of mine. I am a member of three primary online networks - The Ecademy, LinkedIn and Open BC. In addition to that my email address book contains about 300 people I consider part of my network. All four sources overlap but in all I have been able to email today about 700 people - some of whom I have only had contact with once or twice. I don't know what the response will be, but so far it looks encouraging.
My blinding flash of the obvious today was realising that my network, and that includes my existing clients who still evangalise about my speeches, really are the primary target audience for my ezine. By thinking about them when I write it encourages me to be less formal and more personal. I am writing to friends after all and that personal style means that new people signing up are going to also feel that they have become part of my network.
If you would like to become a part of that network you can sign up simply by downloading your free copy of How to Get Customers Queuing up to Buy today.