Saturday, September 10, 2005

Writing articles to promote my business is paying off.

For the past month I have been actively developing my skills in the the area of using article to promote my business. Now this is not a new area to me. In the past 10 or so years I have had over 600 articles published by trade magazines, mostly for a writing fee or ghosted for a client, but a many were purely to help position me as an expert and I have secured quite a lot of business as a result.

However I simply had not kept up to date and I had missed the explosion that has taken place in this strategy in the past couple of years with the emergence of ezine article directories. Of course it make perfect sence. There are at least 300,000 ezines and gzillions of web sites all desperate for one thing - a regular supply of topical and interesting content.

So far I have actually used 6 articles I found in directories this blog, on my web site and in my Speaking and Marketing Tips ezine. Last week I started to see some returns.

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Oh yeah! What's the catch?

No catch - Author Daniel Hall read one of my articles and emailed me to offer a joint venture deal to sell his new book Speak on Cruise Ships. He takes three or four Luxury Cruises every year absolutely Free. Oh alright there is a catch. He has to deliver three of four short seminars while they are at sea and there is nothing else to do. The idea of taking a cruise somewhere every year definitely appeals to me and as I can add value from my site by helping people to ovecome fear of public speaking and improve thier presentation sklls, it is a perfect product match and a great result from my articles.

Then I got an email from a Professional Speaker friend Graham Jones with some nice compliments about my site but even better he informed me that he had just used one of my articles in his September newsletter and it was now on his site. I checked and it is already coming up on Google. Now the interesting thnig is that Graham and I are competitors both speaking about presentation skills and internet marketing, but of course Google likes that. I had already been looking at Grahams articles and will be using one in my next newletter so we are both helping each other to imprive our Google rankings and both driving traffic to each others site. Co-operation is far more effective than competition.

Finally I was struggling with a decision about the first article I submitted to the directories - it is about 1700 words long and everyone was telling me that long articles don't get selected by publishers. I could see the point having already rejected a couple of good articles myself because they were too long for what I wanted. So I was about to remove the article and replace it with three shorter ones when I received an email from the Malaysian Junior Chamber of Commerce asking if they could use the article in this months newsletter to their 1200 members. There are no rules, only guidlines.

The hard work is paying off – I typed "Rikki Arundel" into Google and was stunned to see nearly 400 web addresses where my name now appears.

If you are interested in finding out more about how to use articles to promote your business you are welcome to have a look at my September Speaking and Marketing Tips newsletter.

As Featured On Ezine Articles
If you would like to consider publishing any of my articles please click on the star for details.

1 comment:

write articles said...

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